THE BRAND
Brand Activation
Accelerated digitisation has made it harder for businesses to deliver a definitive brand message across diverse channels. Organisations are challenged with managing an open-ended relationships with their customers via an array of emerging and unconventional media or channels.
At McLawrence we help brands develop messaging platforms that resonate and endure with consumers across multiple channels. Our BrandBuilder 360™ framework makes it easy to deliver an impactful, brand-centric customer experience.
Brand Activation can quite easily be overshadowed by cluttered multiple messages from brands, thereby costing more to implement, time-consuming, and complex.
Too Many Things can Go Wrong in Chaotic Media Space
You Have Specific Message You want To pass Across to Your Target Markets
It is Prettily Tough to Decipher What Channel to Focus on
Brand Activation Benefits:
The McLawrence Consulting brand activation services offer many benefits:
- Insights into a greater understanding of customers
- Brand marketing plans that build equity
- Support with products or services launches
- The creation integrated communication
- Consumer activations that drive product loyalty
- Assist to carry out post-evaluation on activities
- Help to achieve marketing effectiveness
What's included?
Working with you, our brand activation service includes the following:
- Product / Brand category vision
- Product / Brand opportunity assessment
- Brand marketing plans
- Brand activation framework
- Activation idea platform
- Amplification communication strategy
- Integrated brand communication
Brand Activation Applications
Brand activation strategy has many applications, including:
- Marketing strategy
- Corporate activation
- Brand management
- Media buying and placements
- Customer journey/consumer day mapping
- Activation implementation plans
When You Activate Your Brand In the Right Consumer Space, It Reflects in the Bottom-Line
We Can Help You Craft Compelling Reason(s) For Your Consumers to Love Your Brands!
All brand development services
-
![]()
Advertising Development
New digital advertising channels are emerging all the time. To ensure success, businesses must engage in a flexible, customer-centric advertising development strategy that makes efficient use of each new opportunity.
Learn more
-
![]()
Brand Activation
Accelerated digitisation has made it harder for businesses to deliver a definitive brand message. Organisations are challenged with managing an open-ended relationship with their customers via an array of new channels.
Learn more
-
![]()
Brand Architecture
Expansive portfolios have made the building of customer relationships with our products or brands, a fragmented process. We can help!
Learn more
-
![]()
Brand Positioning
To foster loyalty in customers, companies must project distinctive brand values and personaliy. This can be achieved through accurate brand positioning, which allows brands to meet customers’ needs while demonstrating a personality.
Learn more
-
![]()
Packaging Design
Packaging is one of the most visible areas of your products or brands but many companies fail to harness the leverage it provides.
Learn more
