THE BRAND

Packaging Design

Packaging is one of the most visible and powerful component of your products or brands but many companies fail to harness the leverage it provides. It delivers a message to your customers that reinforces or transforms perception of your brand. 


Our design service uses customer interactions with your packaging to drive growth. We help you draw new users to your category and stand out from industry competition, through packaging. 


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Packaging Design Remains a Heavily Under-leveraged Brand's Asset

Packaging Design Benefits:


By investing in our packaging design solution, your business will gain significant benefits:

  • The delivery of bespoke packaging insights
  • The facilitation of speed to market 
  • Leveraging the power of product packaging to boost sales 
  • Gain competitive edge over competitors with on-trend design
  • Helps to achieve brand consistency across other marketing assets 
  • Leveraging sustainability benefits - these can be used in your marketing, communications, and media plans.


What's included?

We work closely with our clients to create the following insights and data points:

  • Competitive packaging benchmarking
  • Market current & future packaging technology
  • Packaging screened ideas
  • Point of purchase strategy - supermarkets, open trade
  • Feasibility & capability report
  • Draft packaging design


Packaging Design Applications


Our solution has applications across a number of areas in your business, including:

  • New product development
  • Private label development
  • Brand or product management
  • Packaging technology
  • Retail management


The Packaging Looks Different that the Children Noticed It!

We Can Help You Leverage the Power of Your Packaging Design!

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