THE INNOVATION

Pipeline Innovation Development

Innovation is key in this fast-paced marketplace where consumers’ needs are constantly evolving, but necessary investment can be significant. 


McLawrence Consulting helps organisations capture long-term innovation by investing in the future of their products. Our clients match the challenges new entrants bring to their industries and claim strong competitive advantage. Our Innovation advisory team will help you build a long-term innovation pipeline (i.e. 3-5 Year Plan). 


Contact our expert team

Is Your Business Faced with these Challenges?

Is Your Business Experiencing Some Financial Headwinds?

Macroeconomic Conditions Can Cause Companies to Experience Stagnation; and When this Happens, How Do You Respond?

Is Your Business Up Against the Activities of New Entrants and You're Losing Customers to them?

Pipeline Innovation Development Benefits


There are many benefits to pipeline innovation development: 

  • Scoping consumers' evolving needs and preferences
  • Ready 'Plug-n-Play' strategic plan to support ongoing innovation
  • Guidance on how to drive incremental revenue
  • New sources of business growth
  • Attract  new users to your category
  • Internal and externa activities alignment plan
  • Strategic guidance to boost customer loyalty
  • Business investment planning


What's included?


When working with Mclawrence Consulting, we can help you with:

  • Consumer or customer segmentation
  • Market trends & consumers' needs analysis
  • Benchmarking of competitors
  • Industry growth driver mapping
  • Develop and implement a Value Chain analysis 
  • Review category and brand performance
  • Carryout Job to be done analysis
  •  Innovation pipeline recommendations


Pipeline Innovation Development Applications

Innovation pipeline development supports your business with: 

  • New product development plan
  • Product portfolio investment analysis
  • Product to market plan (i.e. Everyday Product Development)
  • Supply chain, capability and procurement planning for new products
  • Customer joint-business planning
  • Category management plan


Design Tomorrow's Products, Today!

We Can Help You Organise a 3-5 Years Innovation Ideas, that are Actionable and Tangible!

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Our innovation advisory service covers