THE CUSTOMER
Business Development
Continuous transformation is essential for businesses looking to survive future market disruption. By constantly refining a business development strategy, businesses have the ability to harness opportunities and drive customer retention to achieve their full market potential.
The experts at McLawrence have years of experience executing thorough strategies to aid the cultivation of new business leads and drive growth potential, in different market structures.
Business Development Benefits
The main benefits to engaging our services include:
- Application of market insights to new business opportunities
- Expert advice on how best to articulate and leverage strategic customer relationships
- Assess and evaluate your current customer value proposition
- Strong, tailored market intelligence
- A platform from which to build business differentiation
- Development of business options and strategic insights
- Customer and channel insights-based solutions
What's included?
Some of the top features of our business development service include:
- Business, customer and shopper insights
- Business development strategy
- Customer coverage analysis
- Category or product portfolio analysis
- Market or product potential forecasting
- Distribution planning
Business Development Benefits
The solution we provide can be successfully applied to a number of business areas, including:
- Sales operations
- Marketing operations
- Key account management
- Category management
- Channel development
- Distributor management
Continuous Business Transformation is Key to Unlocking Future Market Potential!
We're Here to Help You Fuel Your Business Growth!
Our customer advisory service covers
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Business Development
Continuous transformation is essential for businesses looking to survive future market disruption.
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Category Management
Taking advantage of trends is critical if a business is to succeed. This can be achieved efficiently through cross-category usage, which allows businesses to expand into high-performance product lines.
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Channel Development Management
In an increasingly fragmented and cluttered channels, customers expect brands to deliver across a wide range of channels.
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Distributor Acquisition & Development
To make products or services available and visible to target markets, businesses must ensure all distributors understand their vision and have the capabilities to deliver value to customers.
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