THE INNOVATION

Private Label Innovation

Private label is a strategic tool that enables entry to a new or existing category and to increase revenue or to improve profitability. 


At McLawrence, we see private label development as an opportunity to win consumer loyalty in discerning marketplaces. Major brands or companies use private label strategy to compete in new product category, carry out product packaging change, and to fight competitions.   Interested?


Contact our expert team

Is It Time to Breakout and Enter A New Market or Category? Have You Considered this?

Is It Time, to Act?

Increasingly, Goods and Services Are Flowing Across Borders. It Means You Can Own A Custom Branded Product with Minimal Investment.

Tap Into A New Market and Grow Your Customer Base, Today!

Private Label Development Benefits


Private label development provides numerous benefits to businesses:

  • A new source of revenue generation
  • Reach new target markets or customers 
  • Tailored advice including organic growth plans
  • Expertise that enables you to compete in new markets
  • A permissible structure that improves product margin profiles
  • Building own brand and image
  • Increase footfall in stores / at point-of-purchase.


What's included?


There are many outputs you will get from this service:

  • Brand / Product Reality Analysis
  • Competitive Benchmarking (company profiling)
  • Market / product gap analysis
  • Concept and idea screening
  • Private label development planning
  • Market Sizing / Volume forecasting plans
  • Top-level product launch plan


Private Label Development Applications

Private label development has applications across many aspects of business, including:

  • Brand management
  • Product management
  • Supply chain
  • Sales, operations & development
  • Research & development (R&D)
  • Retail store management


Enter A New Product Category With Your Own Custom Branded Product! 

We Can Help You Achieve this Ambition With Minimum Investment, With Our Private Label Solution.

Book an appointment

Our innovation advisory service covers