THE STRATEGY
Pricing Strategy
Pricing has the power to propel growth for your brand but requires continuous insight-mining to prevent erosion of value. In a global marketplace littered with competition and fragmented product categories, businesses must harness the power of right pricing to gain competitive advantage.
With the help of our PriceView™ tool, our experts will help you develop smarter pricing strategies that give you solid market edge.
Leverage On the Power of Your Pricing Data Points To Grow Your Business
Identify and Gather All the Key Data Points, from the Perspective of Your Target Consumers.
Proactively Convert Your Pricing "White Spaces" to Advance Your Business Growth.
Fuel Your Business Growth with A Purpose-led Pricing Strategy that Works.
Pricing Strategy Benefits:
Our service has been designed to deliver many benefits to organisations:
- Discovery or scope the pricing landscape
- Identification of "White Spaces" and capture value
- Providing competitive pricing of major players
- Analysis of product price elasticity
- Providing guidance on setting prices for innovations
- Insights into potential product pricing
- Greater control of pricing strategy
- Promotion that build equity
What's included?
Working closely with you, our service offers the following insights:
- Price sensitivity measure
- Brand/price trade-off data
- Cash/Invest score card
- Customer profitability planning
- Promotional evaluation
- Product value chain margin structure
- Opportunity analysis
- Price benchmarking
Pricing Strategy Applications
Your pricing strategy will impact the following in your business:
- Brand management
- Sales operations
- Financial & management report
- Market entry strategy
- Strategic marketing
- Business strategy
- Demand forecast planning
- Category management
- NPDs pricing strategy
Where Is Your Pricing White Space?
Let's Help You Convert Your Pricing "White Spaces" into Business Growth.
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Pricing Strategy
Pricing has the power to propel growth for your brand but requires continuous insight-mining to prevent erosion of value.
Learn more
