THE INNOVATION

Product Innovation

Product Innovation is now continuous, and the ever-changing needs of future markets constantly have to be considered. 


At McLawrence, we believe a product portfolio that mirrors market trends is now the hallmark of a successful business. We use our expertise to help you discover the potential of your portfolio, so you can invest effectively and remain an agile market player.


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When Last Did You Refresh Your Product Portfolio With New Range Or Concepts?

Today's Customers Are Savvy and Demonstrate Ever-Changing Tastes and Preferences. You Need the requisite INSIGHTS to Stay Ahead!

"WHAT SELLS, SELLS!" This Mantra No Longer Works, Due to Continuous Changes in Market Conditions.

Due to Constant Changes in Business Environment, Most Times You Don't See Hidden Threats, Until they Happen and Impact Your Business.

Product Innovation Development Benefits


Our service can provide numerous advantages to our clients, including:

  • McLawrence InnoPro™ will help you evaluate the benefits of your innovation ideas or concepts
  • Provides businesses with feasibility insights 
  • Identified commercially viable product concepts 
  • Product concepts supported by insights
  • Innovation concepts with operational implications
  • Guidance as you drive innovation delivery.


What's included?


There are many services included with our product innovation solution, including: 

  • Scoping and analysis for products or services
  • Consumer & customer evidence propositions reports
  • Drafting innovation funnel deliverables
  • Feasibility, capability & launch plans
  • Drafting projected financials & volume forecasts


Product Innovation Applications

When working with us, the applications of this service include:

  • Product development prototype
  • Brand management
  • Product management
  • Marketing strategic planning
  • Supply chain and technical risk assessment 
  • New material sourcing strategy
  • Innovation process management
  • Marketing planning


Achieve Your Product Innovation Goals!

Level Up Your NPD Strategy and Investment, by Driving Incremental Innovation. We're Here to Help!

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Our innovation advisory service covers