THE STRATEGY

Competitive Strategy

A strategy-led system of competitive intelligence is crucial to the success of a modern, forward-thinking business. In today’s world, competition is heightened and organisations are continually re-configuring their resources and capabilities to retain and capture values for stakeholders.


McLawrence Consulting works with clients to carefully develop a competitive strategy toolkit for their businesses, at the same time balancing the market risk and reward.


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Your Overarching Business Goal Is to Achieve Competitive Advantage.

You Believe Your Product or Service Lacks Point(s) of Differentiation in the Marketplace.

You Don't Have Any Cost Advantage Over Your Competitors, Limiting Your Ability to be Competitive.

You Are Fast Losing Customers to Your Close Rivals.

Competitive Strategy Benefits:

There are numerous benefits your organisation will enjoy by engaging in on going competitive strategy analysis work with McLawrence.  These include:

  • Providing consumer insights into market activities
  • Helping you to track industry trends
  • Facilitating innovation to market, On-Time-In-Full (OTIF)
  • Ability to predict the behaviours of your competitors, including their strengths, weaknesses, opportunities, and threats
  • Confidence to make decisions and to identity market opportunities.
  • Providing competitive advantage, as you will possess a greater understanding of the industry

What's included?

Our competitive strategy will provide you the following insights: 

  • In-depth company profiling 
  • Benchmarking of your competitors 
  • 5 Forces Analysis/PESTEL Analysis 
  • Company blind spot analysis 
  • Category and brand performance 
  • Estimating competitor P&L
  • Analysis of your product portfolio

Competitive Strategy Applications:


Competitive strategy can inform many areas of your business as you look to grow and succeed: 

  • Strategic planning 
  • Product launches or relaunches 
  • Corporate and business planning 
  • Portfolio management 
  • Business turnaround 
  • Mergers & Acquisition targeting
  • Brand audit & planning 
  • Marketing strategy


"Give Me Somewhere to Stand, and I Will Move the Earth" 

- Archimedes

Let's Get You to Your "Sweet Spot" Position, So You Can Rule Your Category!

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