THE CUSTOMER
Channel Management
In an increasingly fragmented and cluttered point of purchases, customers expect brands to deliver across a wide range of channels. Channel optimisation should be measured in terms of utilising the right channel mix - balancing customer value, realising growth potential, driving down cost and increasing profitability.
The McLawrence Consulting Channel Optimiser™ captures the shopper journey and assesses the viability of each channel in order to deliver the desired return on investment(ROI) for businesses.
Channel Management Benefits
Our specialist channel development service include:
- Identification of priority channels
- Insight into best-fit channel
- Capability insights to help you achieve your growth objectives
- Channel plans, highlighting customers preference
- Information of customer value proposition per channel
- Guidance on channel Margin Profile (MP)
- Coverage Plan driven by distribution lever
What's included?
Our solution includes:
- Industry channel knowledge
- Channel opportunity assessments
- Path for channel strategy development
- Potential channel development programs or activities
- Draft implementation plans
- Sharing of industry best-practice
- Drivers for winning with customers
Channel Management Benefits
Working with McLawrence, you will be able to find numerous applications for the insights you receive, including:
- Commercial planning
- New business development
- Category management
- Route-to-market strategy
- Customer marketing strategy
- Sales operations
- Trade marketing
Are Your Products or Services in the Right Channels?
Stay Ahead of Competitions, By Activating the Right Channel Mix for Your Products!
Our customer advisory service covers
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Business Development
Continuous transformation is essential for businesses looking to survive future market disruption.
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Category Management
Taking advantage of trends is critical if a business is to succeed. This can be achieved efficiently through cross-category usage, which allows businesses to expand into high-performance product lines.
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Channel Development Management
In an increasingly fragmented and cluttered channels, customers expect brands to deliver across a wide range of channels.
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Distributor Acquisition & Development
To make products or services available and visible to target markets, businesses must ensure all distributors understand their vision and have the capabilities to deliver value to customers.
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