THE CUSTOMER
Category Management
Taking advantage of trends is critical if a business is to succeed. This can be achieved efficiently through cross-category usage, which allows businesses to expand into high-performance product lines. However, pinpointing the right opportunities, prioritising categories and improving performance takes careful category management to achieve.
With our CatMan Scope™ framework, we can help organisations manage costs and revenues, ensuring prioritisation within business strategies.
Category Management Benefits
Our services offer a number of benefits to growing businesses, such as:
- Evaluation of Product Assortment & Ranging
- Creation of bespoke planogram
- Product benchmark & Dashboard
- Creation of a sales performance analysis
- Tracking customer trends and opportunities
- Space Planning and Optimisation tool for retail
- Working Capital Analysis and opportunities
What's included?
Within category management, we support our clients with the following:
- Category management strategy
- Category management tactics
- Category growth and performance reports
- SKU efficiency report - RoS, Weighted Distribution, stock covers
- Top performance SKU/products - Best sellers
- Planograms and Channel space planning
- Promotion plans - revenue drive
Category Management Benefits
There are various applications for the opportunities provided by our category management service, including:
- Marketing operations
- Sales operations
- Channel management
- Procurement
- Retail store management
- Space planning analysis
Effective Working Capital Management, Maximises Operational Efficiency!
Let's Help You Optimise Your Product Range to Achieve Efficient Working Capital that Improves Profitability!
Our customer advisory service covers
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Business Development
Continuous transformation is essential for businesses looking to survive future market disruption.
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Category Management
Taking advantage of trends is critical if a business is to succeed. This can be achieved efficiently through cross-category usage, which allows businesses to expand into high-performance product lines.
Learn more
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Channel Development Management
In an increasingly fragmented and cluttered channels, customers expect brands to deliver across a wide range of channels.
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Distributor Acquisition & Development
To make products or services available and visible to target markets, businesses must ensure all distributors understand their vision and have the capabilities to deliver value to customers.
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