THE BRAND
Brand Architecture
Expansive product or service portfolios have made the building of customer relationships a fragmented process. Fluid channel dynamics have a significant impact on the ability of sub-brands to stand out from its core portfolio. To build brand love and loyalty, businesses must define brand roles and relationships, in a refined architecture.
At McLawrence, our experts will help you ensure each sub-brand delivers ongoing value to your customer, portfolio and the company.
How Easily Can You Assign Defined Roles to Your Brands In A Fast-Paced Business Environment?
Allocating Equal Resources and Investment to All Brands Are not Efficient and Effective Marketing
Tracking and Focusing on all brands at the same time, Can Be Difficult and Inhibits Business Growth
Potential Growth Brands can Quite Easily be Starved of "Oxygen" for Growth
Brand Architecture Benefits:
The development of brand architecture can have a number of benefits:
- A clearer architecture that captures brand roles within a portfolio
- Reduces lack of clarity for customers, and endures for longer
- Structures that support potentially future strong brands
- Competitive insights and effective brand layouts
- Insights into future brand opportunities
- A plan that predicts areas of equity dilutions
- Mechanism for achieving competitive advantage
What's included?
Our brand architecture service offers:
- Brand portfolio assessment report
- Brand role definition document
- Target market mapping
- The size of the opportunity for your products and services
- Drivers of growing your core brands
- Brand architecture strategy
Brand Architecture Applications
Below are just a few of the many applications for our brand architecture solution:
- Brand or product management
- Marketing strategy
- Category segmentation
- Communication strategy development
- Masterbrand advertising project
"What Keeps Me Going Is Goals"
- Muhammad Ali
"What Keeps Me Going Is Goals"
- Muhammad Ali
Let's Clarify and Design Your Product Architecture.
All brand development services
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Advertising Development
New digital advertising channels are emerging all the time. To ensure success, businesses must engage in a flexible, customer-centric advertising development strategy that makes efficient use of each new opportunity.
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Brand Activation
Accelerated digitisation has made it harder for businesses to deliver a definitive brand message. Organisations are challenged with managing an open-ended relationship with their customers via an array of new channels.
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Brand Architecture
Expansive portfolios have made the building of customer relationships with our products or brands, a fragmented process. We can help!
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Brand Positioning
To foster loyalty in customers, companies must project distinctive brand values and personaliy. This can be achieved through accurate brand positioning, which allows brands to meet customers’ needs while demonstrating a personality.
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Packaging Design
Packaging is one of the most visible areas of your products or brands but many companies fail to harness the leverage it provides.
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