THE BRAND
Brand Positioning
To foster loyalty in customers, companies must project distinctive values and personalities of their brands. This can be achieved through accurate brand mirroring or projection, which allows companies to consciously seed their products right into customers’ needs and preferences.
Our brand positioning service delivers insights into the perception or imagery that customers' hold about your brand. We help you define your target market so you can reposition your brand to reflect your consumer.
Level Up Your Brand Values or Personalities and Consumer Needs
Have You Struggled to Gather the Relevant Insights on Your Products and Services?
Easily Identify Your Products' and Services' "Sweet Spots" as they Relate to Your Customers
Adapt Your Products Around Your Customers' Lifestyles
Brand Positioning Benefits:
Our service delivers many advantages:
- Boosting product affinity
- A clearly defined ecosystem for services
- Identification of customers’ wants
- Identification of current consumers' perceptions
- Strengthening service equity
- Identifying sources of business growth
- Help achieve product point of differentiations
- Capabilities required to implement a positioning statement
What's included?
When working on brand positioning, we provide the following insights to our clients:
- Current customer perception mapping
- Product or service imagery
- Benchmarking of competitions
- Product association analysis
- Values & personality analysis
- Draft brand positioning
Brand Positioning Applications
There are numerous applications for brand positioning insights within your business, including:
- Product management
- Brand management
- Brand strategy
- Brand identity & collateral
- Product & category imagery
"What We See Depends Mainly on What We Look for."
- Sir John Lubbock
"What We See Depends Mainly on What We Look for."
- Sir John Lubbock
Let's Get Your Customers to Look For Your Brands!
All brand development services
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Advertising Development
New digital advertising channels are emerging all the time. To ensure success, businesses must engage in a flexible, customer-centric advertising development strategy that makes efficient use of each new opportunity.
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Brand Activation
Accelerated digitisation has made it harder for businesses to deliver a definitive brand message. Organisations are challenged with managing an open-ended relationship with their customers via an array of new channels.
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Brand Architecture
Expansive portfolios have made the building of customer relationships with our products or brands, a fragmented process. We can help!
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Brand Positioning
To foster loyalty in customers, companies must project distinctive brand values and personaliy. This can be achieved through accurate brand positioning, which allows brands to meet customers’ needs while demonstrating a personality.
Learn more
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Packaging Design
Packaging is one of the most visible areas of your products or brands but many companies fail to harness the leverage it provides.
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